Authorization for Use of Image, Words, Artwork and Information
UH-Clear Lake’s photo release form was updated in 2008 to accommodate an array of needs that extend beyond photography as well as to incorporate specific words, phrases or statements recommended and/or required by the UHS Office of the General Counsel. A key objective (other than compliance) for updating the form was to have only one official single-page form that would apply to all or most common situations.
The new Authorization for Use of Image, Words, Artwork and Information form was formally approved by the UHS Office of the General Counsel, replacing any existing forms to obtain permission for the university to use an individual’s image, words, artwork and information in marketing communication materials. Modifications to the form require approval by the UHS Office of the General Counsel, and should be coordinated through the UHCL Office of Communications.
Photographs taken on university property or of university events require a signed release form from students, faculty, staff or visitors who are visibly recognizable in the image. Photos of crowd scenes where no single person is the dominant feature are exempt from this requirement. These rules apply to photographs intended for use in university publications of a marketing or promotional nature, as well as university Web pages, videos and other media. The rules do not apply for photos taken at public news events or for quotes used for news stories; however, photos or quotes originally obtained for news purposes require a release for reuse in marketing communication materials and activities.
Signed release forms should be stored with the original images or project files.